Baskin Robbins & 31

Posted: October 29, 2011 in INFO's

Baskin-Robbins global chain of ice cream parlors was founded by Burt Baskin and Irvine Robbins in 1953 after merging their respective outlets in Glendale, California and currently the company is headquartered in Canton, Massachusetts.

The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt’s Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors. Baskin-Robbins is known for its “31 flavors” slogan and their new logo of BR even has the number 31 cleverly hidden in it.  The number 31 was chosen so a customer could have a different flavor every day of any month. Burt and Irv also believed that people should be able to sample flavors until they found the one they wanted to buy ― hence the iconic small pink spoon.

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Comments
  1. Allen Buyck says:

    Awesome stuff and especially enlightening. Thanks for taking the time to write it and post it!

  2. Princess says:

    Do u know a fact…. Months which have 31 in their calendar, BR offers 31% discount 🙂 Its true..Try it

  3. vivek says:

    Amazing to know these facts…keep posting….thanks much

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